Month: August 2020
Automated Alert Triage with Kognos
Emma Peters
Marketing Director
Ellison Anne Williams
“Tim and I have met every Sunday for many years, talking about the ins and outs of the problems and the issues being faced in a small but growing company, and that’s been completely invaluable to me.”
David Ratner
“Tim has given me some great advice, some great coaching and mentorship, and that’s not only benefited me, but it has had a huge impact across the company as well.”
David Melnick
“Proofpoint was my acquirer, but that would have never happened if twelve months before the acquisition, Tim hadn’t made a personal introduction.”
Shashi Prakash
“The CMF team helped us land a large enterprise deal, introduced us to one of our key board of advisors, and also introduced us to our VP of product. When it came time to raise a series A… [they] introduced us to our leading investors. We almost had a daily cadence during closing of the deal.”
LAUNCH
In phase 3, we drive the accelerated go-to-market efforts:
- Leverage CMF community of industry experts and thought leaders to publicly validate product and market need
- Publicize content creation and partnership engagements, building thought leadership credibility with relevant blogs, whitepapers, interviews, video testimonials
- Participate in CMF virtual and public facing events at leading cybersecurity conferences and within CMF Misfit Panel discussions
AIM
In phase 2, we apply an intensive go-to-market validation process:
- Define proper sales strategies, sales channels, channel partners
- Identify start-up’s key market segment and solidify a focused product marketing strategy
- Introduce start-up to the proper ecosystem of partners and allies aligned to support, test, and validate product
READY
In phase 1, we help to identify an initial concepts of product market fit:
- Identify the problem statements, proper product positioning, architecture, differentiations, as well as structure competitive analytics and market requirements
- Build product validation strategies, gaining feedback from leading early adopters
- Define early stage pricing and financial model