Category: Catapult Items

In phase 3, we drive the accelerated go-to-market efforts:

• Leverage CMF community of industry experts and thought leaders to publicly validate product and market need
• Publicize content creation and partnership engagements, building thought leadership credibility with relevant blogs, whitepapers, interviews, video testimonials
• Participate in CMF virtual and public facing events at leading cybersecurity conferences and within CMF Misfit Panel discussions

In phase 2, we apply an intensive go-to-market validation process:

• Define proper sales strategies, sales channels, channel partners
• Identify start-up’s key market segment and solidify a focused product marketing strategy
• Introduce start-up to the proper ecosystem of partners and allies aligned to support, test, and validate product

In phase 1, we help to identify an initial concepts of product market fit:

• Identify the problem statements, proper product positioning, architecture, differentiations, as well as structure competitive analytics and market requirements
• Build product validation strategies, gaining feedback from leading early adopters
• Define early stage pricing and financial model